Every company has some moments, when it needs extraordinary ideas and unorthodox solutions to move to a brand-new level in its development. For these ideas to turn into reality any company needs a smart and well-thought-out strategy and a partner, who will help it handle any field-specific issue. The cooperation between Delfin Industry and Garden Trading (GT) in contract manufacturing of oils for special-purpose vehicles may be considered an example of such successful and effective partnership.
There are not so many companies on the Russian market, which do not only supply gardening equipment but also produce special technical fluids for this equipment. Garden Trading stands out among local enterprises occupying this niche. GT is now one of the leaders on the Russian market of gardening and power equipment. The company actively cooperates with engineering firms from the United States and Canada. GT was the first Russian equipment manufacturer to produce diesel oils for diesel-powered equipment and the first Russian company to produce oils in proportioning cans. The company brings new products, tailored to preferences of the Russian consumers, on an annual basis. Garden Trading may be proud of its products and for a good reason as many of its customers say that the quality of Patriot Garden equipment is much higher than its price.
Garden Trading started operating in the post-crisis 1999, when it was a small wholesale and retail company. It gradually entrenched itself on the market of gardening equipment, importing famous Italian and German brands. In 2003, the company entered a new stage in its operations – it started promoting Patriot Garden brand. The development of that originally American trademark started with petrol-powered saws and trimmers. 80-percent of Patriot Garden products were equipment powered by internal-combustion engines (two-stroke, four-stroke and diesel) that required quality lubricants; therefore, it got the company’s staff thinking about production of special oils. GT made a strategic decision – to produce oil in Russia rather that import it from other countries. North-American partners provided the company with the formulas for key oils and then the company started looking for a reliable manufacturer with a good track record. Garden Trading contacted several Russian manufacturers of lubricants. However, not all of them were selected! That was Delfin Industry that offered quality products, convenient packaging, affordable prices and good production time.
Svetlana Samoylenko, Sales Director at Patriot Garden:
«On the basis of formulas they’d been given, Delfin Industry promptly created and tested products meeting the customer’s high demands. They developed and approved technical specifications; samples were sent to the developer’s test lab (USA) that confirmed the top quality of those samples. They created and implemented their own mold, and their unique design of packaging. In 2007, they released the first basic range of oils that caused a furor on the Russian market, which was saturated by foreign brands. They did not stop there, the product range was regularly updated and they still keep doing it. Only recently GT’s product range has been complemented by new products – special lubricants and sprays. Delfin Industry successfully and quickly handles any tasks that have been set for it, and most importantly – it ensures good quality. The company has a flexible approach to any issues, it finds smart and unorthodox solutions. In association with DG, we are planning to expand our product range even further and bring new products to the market!»
GT was one of the first companies in Russia to think about production of oils for labour-saving tools and it turned that idea into reality by joining effort with Delfin Industry. Today Patriot Garden ranks among the leaders of the gardening equipment market. The fact that it has its own range of oils helps the company promote its equipment on the market. Products produced by Delfin Industry for Garden Trading have a good presence in both professional stores and DIY chains.
